Branding has been developed to aid in the promotion of various goods in the market. And it has proven its worth as companies gained a bundle of raises on their net profits. scent branding is commonly used; this strategy seemed a perfect gift for many business-minded individuals. Not only does this method increase sales, it also inscribes the company’s name on every buyer’s mind. However, this tactic is quite hard to perfect. There are various concerns and factors that need to be settled before using it. A thorough feasibility study must be done prior to using this style. The fact that “things that smell ‘good’ some may not be good for all” should be considered. Another issue is that, scent alone can never fully promote a product without other factors like lighting, structural designs, and other props to support it. Choice of scent should really be taken into consideration when the products being endorsed are gender specific. These are some of the major concerns hovering over scent method. Though quite complicated, scent really scores high in the market.

Promotion done with music on the other hand, has little hindrance to pass through. This method however is not new yet never obsolete. music branding simply uses music together with some production designs and figures to endorse a specific product. There’s nothing much to worry about. However, this style may not be that catchy to everybody considering that there are various age groups in the society. And possibly each group has their own favorite choice if music genre. A thorough feasibility study is as well needed for this kind of business technique. All promotional techniques, though seemingly perfect, still possess some flaws we buyers could possible never notice.